• Bennetdalton

Three excuses stopping you starting your project.

Updated: Oct 21, 2019

I haven’t got time, I haven’t got any money, I can’t be bothered. These are three things we say to ourselves, to sell ourselves short and stop ourselves from starting a project. Let’s tackle them.


I haven’t got time:

This is the top excuse that we use. The thing is, it’s true, which is why a lot of digital agencies exist in Melbourne. That doesn’t mean however, that you necessarily need to go to a digital agency to develop your app or idea.


Let's get to the point. You don't need a digital agency to register a business.

Making time is about gentle and manageable momentum. Block out an hour on a day off each week and work on your idea. Don’t get up until that hour is done. The more you build towards your idea, the more it will have a momentum of it’s own and the less you’ll feel like you’re making time for it.


I haven’t got money:

When it comes to starting your app or idea, money is one of the things that comes up early and there are a lot of assumptions about needing a certain amount of money to pay a digital agency to make it happen.


However, you don’t need any money at all to start. What you need is inspiration. A quick way to get some inspiration is to ask a few people who you think may use your idea, if they have the problem you’re setting out to solve. This is more of a bump than a long term solution, but can be useful to get moving.



Getting moving on an app idea is key. A little at a time.


I can’t be bothered:

This one is tough, but it more comes down to what you want out of life. If you’re fine to stay on the path you’re on, then keep doing what you’re doing. It might pay to think about where that path ends up in 5-10years from now.


If that’s not where you want to be then you need to put in the effort to change the path that you’re on. Admitting to yourself that it’s not going to be easy is a good start, truly accept that fact and you’ll find it easier to take that next step, ironically enough.



Sit down and do something to get your app idea moving.


It’s all about pragmatism.

You won’t enjoy everyday and that’s fine. Write down the next step, do it now. Get it done, then come back. Each piece of progress that you make towards your own app idea will fuel you to do more.


Share this article with someone who has been talking about an idea and could use a nudge in the right direction.